The Agency / Specialist roster
The army behind your company.
A founding team of five agents drafts a company in about a minute. The Agency is what comes after: 35 specialists across 7 divisions. Give a live company a goal and an orchestrator staffs a handful of them, runs them in parallel, and hands you what each one produced.
These are AI agents. They produce drafts — plans, specs, copy, code — reviewed by you, not finished work, and not business, legal, or financial advice. Nothing here ships on its own.
An orchestrator turns one goal into 2–8 tasks with real dependencies, then runs up to 3 specialists at a time. Each finished task hands the next a short brief, never its whole output.
01/
strategy
5 specialists
Positioning, market, pricing, and the risks worth naming early.
Chief Strategist
Sharpens positioning, ICP, and the honest case for why this wins.
strategist
Market Researcher
Sizes the market from the bottom up and names where demand actually sits.
market-researcher
Competitive Analyst
Maps the incumbents and finds the seam they cannot close.
competitive-analyst
Pricing Analyst
Sets tiers and price points against value delivered, not vibes.
pricing-analyst
Risk Auditor
Names the things most likely to kill this, in order.
risk-auditor
02/
product
4 specialists
Scope, specs, sequencing, and the research that could falsify the idea.
Product Manager
Cuts scope to the smallest thing that proves the thesis.
product-manager
Spec Writer
Turns a feature into a spec an engineer can build without asking questions.
product-spec
Sprint Planner
Sequences the work into shippable increments with real dependencies.
sprint-planner
UX Researcher
Designs the interview script that would actually falsify the idea.
ux-researcher
03/
engineering
8 specialists
Architecture, interfaces, pipelines, security, tests, and performance.
Backend Architect
Designs the data model, APIs, and the boring parts that must not break.
backend-architect
Frontend Engineer
Specs and writes the interface — components, states, and real code.
frontend-engineer
Data Engineer
Designs the pipelines and the schema the analytics will depend on.
data-engineer
AI Engineer
Designs the model calls, evals, and the fallback when the model is wrong.
ai-engineer
DevOps Engineer
Gets it deployed, observable, and cheap to run.
devops
Security Engineer
Threat-models the design before it becomes an incident.
security-engineer
QA Engineer
Writes the tests that would catch the bug before a user does.
qa-engineer
Performance Engineer
Finds what will be slow before it is slow.
performance-engineer
04/
design
4 specialists
Identity, screens, the words inside the product, and accessibility.
Brand Designer
Names it, gives it a voice, and picks colors that survive a dark page.
brand-designer
UI Designer
Lays out the screens: hierarchy, spacing, and every state.
ui-designer
Content Designer
Writes the words inside the product so nobody gets stuck.
content-designer
Accessibility Auditor
Audits against WCAG so the product works for everyone.
accessibility-auditor
05/
growth
6 specialists
Channels, search, content, lifecycle, and paid — with real kill criteria.
Growth Lead
Designs the acquisition loop and the experiment that tests it.
growth-hacker
SEO Specialist
Finds the queries worth ranking for and the pages that would win them.
seo-specialist
Content Marketer
Plans and writes the content that earns the first thousand readers.
content-marketer
Social Strategist
Drafts the launch posts — for the founder to fire manually.
social-strategist
Lifecycle Marketer
Builds the sequence that turns a signup into a user.
email-marketer
Paid Media Buyer
Structures the first campaign and the budget that caps the downside.
paid-media
06/
revenue
3 specialists
The sales motion, onboarding to first value, and partner distribution.
Sales Strategist
Builds the motion: who to call, what to say, what disqualifies them.
sales-strategist
Customer Success Lead
Designs onboarding so the first session ends in value.
customer-success
Partnerships Lead
Finds the distribution someone else already owns.
partnerships
07/
operations
5 specialists
Synthesis, cost models, compliance flags, support, and documentation.
Chief of Staff
Turns everything the team produced into one decision list.
chief-of-staff
Finance Analyst
Models the costs, the runway, and the break-even point.
finance-analyst
Compliance Reviewer
Flags the regulatory and privacy landmines — not legal advice.
legal-compliance
Support Lead
Writes the docs and macros before the first ticket lands.
support-lead
Technical Writer
Documents it so the next person does not have to guess.
technical-writer
→/
Missions are dispatched from a company's build page once its first build is live. Start there.
Start your company →